Little did we know 16 months ago when Paulette Lynch, Paul Congo and I sat around the table at amp that our plans would result in a dynamic local Arts program with so much potential. Plus, spinning off 8 additional programs during our first year with interviews of Internationally known Artists such as Belle Yang, Kim Weston, Lucas Blok, David Ligare and many more! The title is the brainchild of Arts Council for Monterey County Executive Director Paulette Lynch who, quite rightfully, ascribes to the philosophy that no matter what the concern or impediment, an answer can be found through the Arts. Her beliefs have been borne out time and again during program interviews with Monterey County Artists and Arts Organizations. So what’s on tap for Season II? Stay tuned, as we’re unveiling a new Calendar, a new dynamic format and another season full of great Artists, Arts Organizations, and reasons to believe The Arts Are the Answer!
It’s a bigger subject than any blog could cover, but we’ll try to start the ball rolling. Time and time again we hear the Ocean is in trouble…and it’s absolutely true. How do we get the information out and who’s going to fund the process? Video is one of the strongest forms of outreach available. Nielsen posits that the average American family watches over 6 hours of television per day. A chunk of that viewing is now moving over to computers…witness the millions of videos uploaded to YouTube on a weekly basis. Video is what people are seeking to inform and entertain themselves. However, the standard broadcast motto of “if it bleeds it leads” just doesn’t seem appropriate for saving our Oceans. We need to balance the “crisis call” with positive news about how people are making a difference; how beautiful many areas of Ocean still are, and how Sanctuaries and marine preservation areas are able to remedy sections of Ocean that were in trouble. The Big 5 networks currently dominating television broadcasting in the USA aren’t going to devote a hefty portion of their money machines to saving the Ocean. That’s where Community Television steps in. Public, Educational and Government access could be the grassroots foundation for furthering the agenda of the Environmental Movement to save our Oceans. Look what Community Media did for Democracy …making transparency in government as common as cartoons for kids. Access Monterey Peninsula has taken the cause of saving our Ocean into our core mission. . Our first step was to create a program called “Your Sanctuary“. Fortunately, it was enjoyed by most who viewed it and the program carriage grew to over 85 stations. But a single program can’t give Community Media Centers sufficient muscle to knock the ball out of the park. We need a constant and consistent stream of Ocean Conservation video. This was the motivation behind starting “Your Sanctuary TV”. To launch a portal of quality Ocean Conservation video that Community Media Centers across the country and throughout the globe can visit and download quality content free of charge…that’s right…FREE, because none of us has the funding to purchase programming.. We invite you to visit yoursanctuarytv.org, We also welcome content creators to join us in this effort. Our current inventory numbers over 100 programs of varying length; from 2-minute shorts to over 80 “30-minute” programs. So if you would like extra distribution for your program, contact us at this blog. Please join us as we take this first swing at saving our most precious natural resource. Community Media Centers can make a difference and joining together to save the Ocean starts right now.
Follow Your Bliss and Your Dreams Will Come to You!
All the hoopla is behind us…the wall of beautiful ocean images…the throngs of helpful Sanctuary staff…the eager faces of excited access station staff…the boxes of business cards (when are you gonna enter them in contacts, Steve?)…the brochures and DVD‘s and speeches…the session on “A Passion for Place” with Paul Michel and LZ…it’s all over and San Francisco is just a memory…a memory that will serve as fuel to launch a web portal devoted to ocean conservation with over 100 high quality videos that are entertaining and informative…and best of all FREE to community media stations across the land and across the sea..and to individuals who carry the flag and the fight to preserve and protect our oceans for future generations. Now it’s late nights at the computer, trying to beat the deadlines…dozens of server addresses to copy and link…descriptions to write…and a big ball of anxiety wondering who will…
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All the hoopla is behind us…the wall of beautiful ocean images…the throngs of helpful Sanctuary staff…the eager faces of excited access station staff…the boxes of business cards (when are you gonna enter them in contacts, Steve?)…the brochures and DVD‘s and speeches…the session on “A Passion for Place” with Paul Michel and LZ…it’s all over and San Francisco is just a memory…a memory that will serve as fuel to launch a web portal devoted to ocean conservation with over 100 high quality videos that are entertaining and informative…and best of all FREE to community media stations across the land and across the sea..and to individuals who carry the flag and the fight to preserve and protect our oceans for future generations. Now it’s late nights at the computer, trying to beat the deadlines…dozens of server addresses to copy and link…descriptions to write…and a big ball of anxiety wondering who will help…who will ensure this project goes forward…who will stand with this author and prove to the world we’re doing what we said we’d do…right now it’s all promises…and a long Sunday night wondering if they’ll be fulfilled. Whatever the price…whatever it takes…whoever needs to be begged for assistance…this will happen…Your Sanctuary TV will come alive at midnight on June 8th..glorious in its content, superlative in its knowledge, brilliant in its images and ready to capture future partners who will join the fight for our oceans with their own images and videos and articles. The flame burns too hot to be extinguished…..hold on for it will be an unforgettable ride…hold on for the promise to launch this portal for all to share and multiply the impressions in towns, cities, counties, states and countries throughout the world will come true if it’s that last thing we do. Please join us on June 8th at http://www.yoursanctuarytv.org for our contribution to World Ocean Day…thank you for your time and energy.
Home of ATT Park, SF Giants, Transamerica Pyramid, Golden Gate Bridge, Gulf of the Farallones National Marine Sanctuary, and the Alliance for Community Media National Conference where amp Community Television’s co-production with the Office of National Marine Sanctuaries, Your Sanctuary TV will be presented to over 400 Television Stations this coming Wednesday….what a day and night we have planned…It all starts at 7am when the early risers gather, sucking up the Starbucks and laying out the Pop Ups for Four Full booths in the Exhibit Hall at the Westin St. Francis. There’ll be folks from the Monterey Bay, Gulf of the Farallones, and Cordell Bank National Marine Sanctuaries…dignitaries from the Washington DC Office of National Marine Sanctuaries, Dan Basta and Matt Stout…and amp staff on hand to build an exhibit 4 booths long. We’re expecting over 400 folks to traipse by our digs as we’ll be giving away a beautiful DVD collection of Ocean video programs and shorts. The type of content community TV stations across the country will enjoy broadcasting. Along with that there will be plenty of information about our National Marine Sanctuaries, Thank You Ocean, and our other partners. Plus, tickets for the Welcome Reception Giveaway, overseen by the comedy duo Michel and LZ, two guys are act normal during the day but become wild and crazy after 5pm…which is a good thing since that’s when they’ll be giving away prizes at the Your Sanctuary TV Welcome Reception…great stuff like Rocket Boat Rides, Catamaran Sails, Alcatraz Tours, Tickets to SF Playhouse, and very special tickets to visit ATT Park and see our own SF Giants take on their cross town rivals…the Oakland A’s. The wine will be flowing and food will be munched as the crowd checks out the premier of Your Sanctuary TV guided by Director of the Office of National Marine Sanctuaries, Daniel Basta. After the remarks, more giveaways then it’s all hands on the streets for a mad dash to Pier 39 and the Aquarium of the Bay. Here the crowd will be treated to succulent desserts and tasty dessert wines in the Cafe, followed by a grand self-guided tour of the amazing underwater Aquarium of the Bay. Then it’s back to the Westin for any additional imbibing…or maybe out on the town for those who still have some gas…what a blast. Not to be forgotten will be the special session offered Thursday from 10:30a to 12p starring that comedy duo Paul and Steve, who shed their wacky evening personas for more formal facades in order to present: “Extending Your Reach Through Strategic Collaborations: A Passion For Place”. Yep…this year’s ACM conference will be a blast and it launches tomorrow morning…don’t miss the trip blog as timid Pacific Grove resident Steve E. makes his way north in harrowing holiday traffic to land in luxury at the Westin St. Francis on Union Square…an adventure in any language :}
This is the most common question in my life right now…What is Your Sanctuary TV? Even though we have press releases, a Color Brochure, a ton of emails, a website, a treatment and many other explanations/descriptions/examples. Still, the question hangs over my head like the dirty cloud over Charles Schultz‘ character “Pigpen”. So to disperse the cloud cover and open up a shiny Spring day, I’ll answer the question once again: Your Sanctuary TV is a website that will act as a portal for Earth and Ocean Video Content from a multiplicity of providers including amp Community Television, Monterey Bay National Marine Sanctuary, the Office of National Marine Sanctuaries, NOAA, Thank You Ocean, Waterways, the National Park Service, Everglades National Park, Florida Keys National Marine Sanctuary, the Environmental Protection Agency, the United Nations Environment Programme, Cartoonist/Activist Jim Toomey, and more. And just like the old Ginzu Knife commercials….but wait…there’s more! Your Sanctuary TV is also a website with direct links to all 13 National Marine Sanctuaries and 1 National Marine Monument. Your Sanctuary TV is a listing of Stewardship Organizations and links to their websites: Save Our Shores, Save the Whales, and Marine Life Studies are three great examples. Most importantly, Your Sanctuary TV represents an open door to the 600 plus Community Television Stations across the Country. On May 29th, Your Sanctuary will be presented to these stations and the over 100 programs available for free download will be showcased. In the end, Your Sanctuary TV is another tool of technology for generating massive numbers of impressions in the hope that these impressions will inspire viewers to participate in stewardship efforts and conservation methods that serve to protect and preserve precious natural resources for future generations. That’s what it’s all about and we hope you join us. For information or to become a video/informational partner please email firstname.lastname@example.org. Thanks for listening…spde
The launch of Your Sanctuary TV on June 8th represents the culmination of 2 years of Production, Collaboration, Public Relations, Marketing, Convention Sponsorships, DVD duplication, Conference Calls, Emails, and so much more…but it will be well worth it. We started out with a magazine format television program, “Your Sanctuary” whose mission was to engage viewers […]