Our Ocean Our Sanctuary Our Community

A skyview of the Farallone Islands, above water portion of this National Marine Sanctuary

A skyview of the Farallone Islands, above water portion of this National Marine Sanctuary

It’s a bigger subject than any blog could cover, but we’ll try to start the ball rolling. Time and time again we hear the Ocean is in trouble…and it’s absolutely true. How do we get the information out and who’s going to fund the process?  Video is one of the strongest forms of outreach available. Nielsen posits that the average American family watches over 6 hours of television per day. A chunk of that viewing is now moving over to computers…witness the millions of videos uploaded to YouTube on a weekly basis. Video is what people are seeking to inform and entertain themselves. However, the standard broadcast motto of “if it bleeds it leads” just doesn’t seem appropriate for saving our Oceans. We need to balance the “crisis call” with positive news about how people are making a difference;  how beautiful many areas of Ocean still are, and how Sanctuaries and marine preservation areas are able to remedy sections of Ocean that were in trouble. The Big 5 networks currently dominating television broadcasting in the USA aren’t going to devote a hefty portion of their money machines to saving the Ocean. That’s where Community Television steps in. Public, Educational and Government access could be the grassroots foundation for furthering the agenda of the Environmental Movement to save our Oceans. Look what Community Media did for Democracy …making transparency in government as common as cartoons for kids.  Access Monterey Peninsula has taken the cause of saving FlowerCoralour Ocean into our core mission. . Our first step was to create a program called “Your Sanctuary“. Fortunately, it was enjoyed by most who viewed it and  the program carriage grew to over 85 stations. But a single program can’t give Community Media Centers sufficient muscle to knock the ball out of the park. We need a constant and consistent stream of Ocean Conservation video. This was the motivation behind starting “Your Sanctuary TV”. To launch a portal of quality Ocean Conservation video that Community Media Centers across the country and throughout the globe can visit and download quality content free of charge…that’s right…FREE, because none of us has the funding to purchase programming.. We invite you to visit yoursanctuarytv.org, We also welcome content creators to join us in this effort. Our current inventory numbers over 100 programs of varying length;  from 2-minute shorts to over 80 “30-minute” programs. So if you would like extra distribution for your program, contact us at this blog. Please join us as we take this first swing at saving our most precious natural resource. Community Media Centers can make a difference and joining together to save the Ocean starts right now.

  FishCoral FishBlueWhite DoubleBreech DelicateFanCoral CoralSun BatSquid ColorfulOctoOrcaBreech

James Cameron Says No to In and Out

http://youtu.be/S9lU4wpyFVo

 

He’s the Big Daddy when it comes to Big Movies, so when James Cameron speaks….people listen. After all, he produced blockbusters that are practically household names: Terminator, Rambo First Blood, True Lies, Titanic and most recently, AvatarDuring his keynote at the BLUE Ocean Film Festival and Conference,  Mr. Cameron told the audience about an ongoing conversation with fellow Ocean Advocate Dr. Sylvia Earle. The meat of the matter, is whether someone who is carnivorous can also be a Conservationist. According to Mr. Cameron, the answer is an emphatic no. No to hot wings, no to BBQ, no to In and Out Burger. While we understand Mr. Cameron’s perspective: harming other species in order to sustain ourselves can seem  harsh and brutal to those of us who buy our animal protein all packaged up and pretty….but what about entire populations who depend on fish for most of their protein? Does this mean that a Pacific Islander who descended from centuries of fishermen should sell the boat, burn the net and plant some yams? If anything, Mr. Cameron’s comment is truly food for thought.

Stephen Ellzey is Executive Producer and Development Director for Access Monterey Peninsula. He currently produces a monthly program on Ocean Conservation: Your Scanctuary. Steve can be reached at steveellzey@gmail.com